Revenue Ready
— B2B Sales Program for Founders
You’re good at
what you do.
Your sales should
reflect that.
We don’t stop until you’ve closed.
90.
Days to results
7.
1 - on - 1 sessions
7.
GROUP SESSIONS
6.
FOUNDERS PER COHORT
You built something real.
Pipeline is the missing piece.
Revenue Ready is for B2B founders stretched across delivery, clients, ops, and family
who know the revenue potential is there, but cannot seem to build a consistent
pipeline without it consuming what little time they have left.
The referral trap
Work only comes when someone vouches for you.
Referrals are great until they stop. You have no reliable way to generate your own pipeline and that makes every quiet month feel like a crisis.
Capacity collapse
You are managing everything and sales keeps getting cut.
Delivery, clients, admin, social, family. Sales gets deprioritised every week because everything else feels more urgent. Nothing changes.
Positioning fog
You suspect you are underpriced or mispositioned.
You are leaving money on the table but cannot pinpoint whether it is your ICP, your pitch, your pricing, or all three at once.
SALES AVOIDANCE
Selling makes you uncomfortable so you avoid it.
You have paid agencies, outsourced it, or simply hoped inbound would be enough. You are not sure how to have a sales conversation without feeling pushy.
Unpredictable revenue
Some months great, some months terrifying.
You cannot forecast with any confidence. The inconsistency is exhausting. You need a pipeline you can see, measure, and manage.
The $1M ceiling
You know the revenue is possible you need the path.
The business is capable of more. What you need is a structured plan and someone who has done this before to hold you to it.
You don't need more advice.
You need someone in your corner —
who's been in the room.
Revenue Ready puts a senior sales mentor inside your business for 90 days. We look at your pipeline, challenge your pitch, work your live deals alongside you, and hold you to one non-negotiable outcome, a signed customer before the 90 days are up. Every session is built around your business, your buyers, and your numbers. You leave each one with a specific action and no excuse not to execute.
Three layers of support.
One outcome.
Revenue Ready is not a course you watch and forget. It combines live group learning,
private advisory sessions, and on-demand deal support into a single structured
program across 14 weeks.
| 7 GROUP SESSION · 90 MIN Live cohort learningFortnightly online sessions building the complete B2B sales system. 90 min of structured session. Every session ends with one executable action. All recorded and uploaded to the learning library. | 7 PRIVATE SESSION · 60 MIN 1-on-1 advisoryFollowing each group session, you work privately with Dipti to apply the content to your business specifically. Your ICP. Your pitch. Your pipeline. Your proposals. This is where the program becomes yours. | 8 SUPPORT SLOTS · 15 MIN On-demand deal supportEight 15-minute slots available across the program for live deal coaching, objection prep, proposal sense-checks, or any pressing commercial situation. Book when you need it. Use them for what matters most. |
Seven sessions.
One complete sales system.
Each group session covers a distinct part of the sales engine and ends with one
executable output you can complete within 48 hours. Your 1-on-1 session
the following week applies it directly to your business.
01
02
03
04
05
06
07
ICP deep dive · service offering clarity · 3 client wins and fails · value proposition · Sales Health Check baseline · vision and 3-year goal mapping
Positioning that differentiates · pricing strategy · sales pitch framework · using testimonials commercially · branding as sales credibility
End-to-end sales process · lead qualification · outbound lead gen · CRM setup · Apollo and Sales Navigator (recorded walkthroughs) · networking as a channel
Discovery calls · presentations and demos · proposal structure · objection handling · sales mindset · selling into SMB vs mid-market vs enterprise
LinkedIn as a sales channel · content that supports pipeline · outbound cadence · personal brand for founders · promotion strategy that feeds your process
Each participant presents their full pitch to the group · structured peer feedback · Dipti debrief · refinement in the following 1-on-1 session
Live deals review · 90-day pipeline target · 3 priority actions committed to in front of the group · what a structured sales function looks like at $1M+
Written ICP + value prop
Recorded 60-sec pitch
One-page sales process map
Two tiers.
One recommendation.
The full program is where the outcomes are. The 1-on-1 sessions are what make the
group content land in your specific business. The $3,000 difference buys seven hour
of direct advisory time. It is an easy decision.
GROUP ONLY
Program Access
FULL PROGRAM
Program + Private Advisory
Three outcomes.
No ambiguity.
A sales system you run consistently — not occasionally. An ICP, an outbound engine, a pipeline discipline. The infrastructure that turns effort into revenue.
A pipeline you can forecast from. Real opportunities at real stages with real next actions. No more guessing what next month looks like.
"The founders I work with don't just learn how to sell.
They close."
— Dipti Pandit, Sales Pundit Consulting
WHO IS THIS FOR —————————————————————————
You are a strong fit if….
· You are ready to scale from six figure to seven figure in annual revenue - You have paying clients and a proven offer. You are not pre-revenue or in your first year.
· You sell business-to-business
- Your clients are companies and organisations, not individual consumers.
· You are the primary salesperson
- There is no dedicated sales team. Sales starts and ends with you.
· You can commit to 12–14 weeks
- This requires consistent attendance. Passive participation will not produce results.
· You are ready to be challenged
- This program will push you to look honestly at your pipeline, pricing, and process.
- You have paying clients and a proven offer. You are not pre-revenue or in your first year.
· You sell business-to-business
- Your clients are companies and organisations, not individual consumers.
· You are the primary salesperson
- There is no dedicated sales team. Sales starts and ends with you.
· You can commit to 12–14 weeks
- This requires consistent attendance. Passive participation will not produce results.
· You are ready to be challenged
- This program will push you to look honestly at your pipeline, pricing, and process.
AND NOT FOR YOU IF —
___________________________________________________________
YOUR MENTOR ——————————————————
Dipti Pandit
Founder & CEO — Sales Pundit Consulting
Dipti is a B2B sales transformation specialist who has spent her career at the intersection of sales strategy and commercial execution. She works with founders, CROs, and sales leaders across technology, software, and professional services businesses in Australia, building the go-to-market systems, pipeline disciplines, and sales capabilities that turn inconsistent revenue into predictable growth.
- B2B Sales Transformation & Revenue Growth Advisory
- Technology, Software & Professional Services
- Victoria-based, Australian B2B Market Specialist
- Zoho affiliate partner and certified advisor
- Host of The Sales Leadership Lab podcast
TESTIMONIALS
Shane McCluskey
GM - Happen Business
James Davis
Director
Liz Gant
Sales Manager - OnTap Data
Your revenue should
reflect the business
you've built.
The next step is simple. Book a 20-minute conversation.
No pitch, no pressure. Just an honest discussion about
whether this is the right fit for where you are right now.
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